Today I’ve been looking at some domains in the Godaddy Auctions and they are old and crusty. 12 and 13 years old! They’re currently classed as ‘closeouts’ which means you can buy them for $9 right now. No bidding, this is a ‘buy it now’ auction like ebay.

Why bother with old domains? Because age is a big factor in search rankings. Google treats new domains with suspicion and old domains with trust. This means that if you grab an old domain, re-build the old site (archive.org) and then change the content once the site has re-ranked. This is my usual strategy. I’ve also had look just buying domains and building sites on them or – buying relevant domains to my niche then 301 redirecting it to a new site. All that link juice can then flow to my website.

To buy these domains you’ll need to search for them at the Godaddy Auctions and you’ll require a $5 per year membership. You could have in your ownership a 13 year old domain with links for under $20 today.

>> SEARCH FOR THE DOMAIN AT THE GODADDY AUCTIONS

Note: Wayback records are copies saved (cached) of how the site was in the past. You can find the records at archive.org – very helpful for rebuilding sites.